Multi-colored Lego pieces lying one on top of another.
Photo by Xavi Cabrera on Unsplash


This case study is about the contribution I made at a London-based startup as their first user experience hire. At A Million Ads I helped lay down the building blocks for the organization’s design principles and a first iteration of their design system.


A Million Ads is an ad-tech startup…

Photograph of overhead view of multi-colored shipping containers
Photo by chuttersnap on Unsplash


Since 2008, Say Yeah, a Toronto based digital consultancy has helped organizations of all sizes realize the potential of digital transformation via system strategy, service design, experience design, and continuous iteration. Clients have ranged from local institutions, such as Toronto Public Library, to large organizations like Microsoft.

In the summer…

Nikin Nagewadia

Social introvert from Canada, currently living in England. Interaction designer at Government Digital Service.

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